PhFW Spring-Summer 2012 Collection: Penshoppe
Penshoppe’s newest endorser, Mario Maurer
Host Kat Alano
Special thanks to Tin for the access! :D
Thanks to Cash Cash Pinoy’s voucher, I got the chance to visit this awesome place for the first time.
Young fashion brand with competitive prices and the highest number of flagship stores in the world, TERRANOVA, re-opens the newly renovated and its largest store in Metro Manila located in the prominent SM Mall of Asia.
Just in time for the holiday shopping season, Terranova presented their Fall/Winter collection and opened its doors to the public at the grand opening last 15 Sept in Mall of Asia headed by Mr Alessandro Pagliarani, I.T. Head of Teddy s.P.A Italy and Mr Steven Tan, SM Vice-President for Operations.
The event included live performance by Rez Toledo of SomedayDream, who is Terranova’s newly appointed ambassador together with ABS-CBN talent, fashion blogger and younger sister of Liz Uy, Laureen Uy; and Chino Lui-Pio, MYX VJ and younger brother of Hale’s lead vocalist Champ Lui-Pio. The event was also attended by friends from the entertainment, fashion, and music worlds, including: Raymond Gutierrez, Empress Schuck, Kyla, Rich Alvarez, Zia Quizon, Champ Lui-Pio, Luke Mejares, past GMA’s Starstruck winners, Isabella Gonzales, and the Opera Belles.
In addition to emphasizing its young brand for young people with a street soul, this popular Italian clothing line is geared up with a new campaign called “We Are Terranova”. Terranova unveils its Fall/Winter collection for 2011-2012 which explores a variety of on-trend going out dresses, skirts, jackets, multi-purpose cardigans—as it carries a huge variety of styles to casual day-wear from funky party getup.
Terranova, owned by Teddy S.p.A, is a multinational brand runs in clothing sector since 1961. With more than 422 stores around the world and increasing network in 32 countries, Terranova continues to broaden its appeal and attract young and free-spirited shoppers at affordable prices. “We’re really thrilled to unveil Terranova’s newest concept in Mall of Asia. And it’s the perfect time since we’re introducing pieces from our Fall/Winter collection. Terranova has been growing year on year and we’re really proud. The unveiling of Mall of Asia store is exciting for us because this is an opportunity for us to offer Filipinos the best in today’s Italian fashion.” said Mr Adamson Bactat, President of Remini Italia Corp.—master franchisee of Terranova in the Philippines.
The brand was launched in the Philippines with its first store in Glorietta 4 in 2003. Terranova SM Mall of Asia opened last 2006 then later on renovated to a bigger place that caters to a vibrant market.
Other Terranova branches are located in SM North Edsa Annex, Robinsons Place Manila, Festival Super Mall Alabang, SM Southmall, Ayala Center Cebu, SM Mall Cebu, and Abreeza Mall Davao.
The new TERRANOVA store is located at the 1st Level, Main Mall SM Mall of Asia. For more information about Terranova, visit their Facebook page.
Don’t we just love the color red? Thank you Terranova!